From one salvage yard in Rochester to 300+ cars a day
Todd Bialaszewski didn't start with a junk car empire. He started in 2014, working with a local salvage yard in Rochester, New York. His job was simple: figure out how to use the internet to get them more cars.
At the time, nobody in the salvage business was thinking about digital marketing. Yards got their cars through word of mouth, a sign on the fence, maybe a tow driver relationship. Todd saw that people were going online to figure out how to sell their junk car — and nobody in the industry was meeting them there.
So he built the marketing. SEO. Google Maps. Ads. Follow-up systems. And it worked. That Rochester yard went from a handful of cars to 35+ cars a day.
In 2015, Todd launched Cash Auto Salvage with two partners to take what he'd learned and scale it. But by 2016, Todd realized he needed to do things his own way. He left that partnership and launched Junk Car Medics — on his own, from scratch.
By the end of 2016 — less than a year after going solo — Junk Car Medics was doing 50 cars a day. Todd had rebuilt everything: the websites, the SEO, the Google Maps presence, the quote engine, the automation. All of it from zero.
Then he kept going. He refined the marketing system, built out the technology, expanded into markets across the country, and scaled relentlessly. By 2019, Junk Car Medics was buying 300+ cars a day, generating $2.3 million in annual revenue, and landed at #602 on the Inc 5000 list of America's fastest-growing companies — with zero employees.
From 2019 through 2024, Todd went deep. He tested every channel, every strategy, every piece of technology. He watched the industry evolve — what worked, what stopped working, what was coming next. He refined the systems that Junk Car Medics runs on and developed a deep understanding of where the industry is headed.
Then in 2025, Todd saw the shift. AI, Google's evolving algorithms, and the changing search landscape are all starting to favor local businesses — the actual yards — over the middlemen. Google doesn't want to send people to a broker. AI doesn't want to recommend a middleman. They want the direct buyer. The real business. The yard down the road that actually picks up the car.
Todd realized this was the biggest opportunity independent yard owners have had in a decade — but most yards aren't set up to capture it. They don't have the website, the SEO, the systems, or the knowledge to take advantage of what's coming.
That's why Todd launched The Junk Car System in 2026. Not as a theory or a side project — but as the exact system that took a Rochester salvage yard from a few cars to 35 a day, that scaled Junk Car Medics to 300+ cars a day, that hit the Inc 5000 — now packaged and available for independent yard owners who are ready to own their market before the window closes.
Today, JCS offers everything Todd built: the marketing system, the quote engine, the leads pipeline, and a private community of yard owners called The Counter — all designed to help yards stop renting leads from middlemen and start building real, lasting businesses.